Atelier Fashion

This project centers on the creation of a fashion brand rooted in the vibrant, high-design atmosphere of the Miami Design District. Known for its bold architecture, contemporary art, and luxury retail environment, the District serves as both backdrop and inspiration for a brand that embodies innovation, cultural fusion, and visual storytelling.

Students will conceptualize a fashion label that reflects the spirit of Miami—blending tropical modernism, multicultural identity, and sustainability. From brand identity and visual language to material palettes and spatial experience, every element will align with the District’s forward-thinking ethos. The project includes the development of a flagship retail concept tailored to the site, where architecture, fashion, and brand narrative intersect.

Through research, sketching, digital modeling, and brand strategy, this assignment challenges students to think holistically—designing not only clothing or products, but an immersive brand world that lives within one of the most influential creative hubs in the world.